![]() Using their Keyword Gap tool, you can input up to 5 competitor sites and view the common and unique keywords they rank for. This tool allows you to input the website of any competitor and see their organic search traffic, their paid search traffic, what keywords they rank for, and more. The second best feature Semrush offers after its site audits is Competitive Research. Semrush made it really easy to act on these issues by identifying the specific pages that were at fault, and we were able to quickly turn our Semrush site health score from 40 to 82%. The biggest issues that were identified on our site were duplicate content pages, pages with broken internal links, and pages that returned 4XX status codes. Errors are by far the most important issues to fix since they will identify critical issues that could be having a big impact on your SEO and rankings. Semrush identifies a bunch of issues, grouped by severity into three categories, Errors, Warnings, and Notices. What's even more useful is the "issues" tab. Site health isn't something you should obsess about getting to 100%, but it's a good temperature check for how your site is performing overall. Their free plan allows you to run site audits on up to 100 pages a month, which was enough for us to get started.Ī Semrush site audit gives you a singular score they call a "Site Health," and gives you a comparison of your score to the scores of the top 10% of websites in your industry. ![]() We looked into different SEO tools and eventually settled on Semrush. We had to do something to improve our SEO, but the issue was we didn't even know where to start. The fact that our website had such poor SEO and wasn't ranking high on Google meant we were wasting a lot of time and effort pushing out content that no one would find. We were grinding on our core business by day and working hard to try and push out a blog a week that we thought startups would want to read. We set up Google Analytics and Search Console for our website and watched our abysmal search traffic come in at fewer than 5000 impressions and 50 clicks a month. ![]() After we migrated our website to Webflow ( read about our decision why), our SEO improved greatly but it wasn't enough to help us rank for keywords related to our business. In early 2020, we finally sat down and made a real effort to clean up our SEO.
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